What does the hipster suburb of Northcote have in
common with Aradena, a small village on the island of Crete?
The answer is not much, but finding common ground between these
polar opposites was exactly what we had to establish for this
boutique apartment development.
Going into the client brief for this new, boutique apartment
development in Northcote, we already had a loose idea of the
type of direction we thought would be required. Create something
that has a level of quality befitting of a new home, but make it
cool and on trend, capitalising on the independent nature of
And true to form, that is the brief we got, however, it came
with a curve ball. The development had to be called Aradena,
after the small village in Crete where the developer's father
was born. This was the first development the client had undertaken
and was clearly a big deal. Family was very important to him and he
really wanted to create some form of link between it and the building,
as it would be a legacy that would live on.
It was a unique challenge but one that we were able to rise to
thanks to some custom illustrative elements and typography. We
experimented with marbling effects which touched on a design
element of the apartments, but also stemmed from the Greek
heritage of the name. It was a subtle nod to the developer’s
heritage, but one we felt provided major impact from a visual
sense and ultimately led to strong enquiry.