Nestled in a quiet, residential part of West Brunswick,
Cornwall was an apartment development that sought to offer purchasers
a new take on classic Brunswick living. Connected to all the amazing
amenity that has long made the suburb a highly sought after residential
destination, but ever so slightly removed from the constant hustle and
bustle of Sydney Road. A true "best of both worlds" offering.
Our client knew they had a quality product and wanted a brand campaign that
reflected that. We spent a lot of time researching our targets and the area to ensure
we understood the habits of the Brunswick local intimately and then went about creating
a brand, look and feel that was premium and stylish, but still
reflected an authentically Brunswick feel.
We rolled the Cornwall concept out through an array of collateral
including, brochure, website, signage and display suite graphics
always ensuring that each new execution felt like an organic
extension of the brand journey.