Hawke + King offered unique warehouse style
apartments in West Melbourne, just a stone’s throw from the
CBD. This development also placed great emphasis on creating
an environmentally sustainable lifestyle. Our task was to
develop a brand that responded to the building’s design,
highlighted the environmental aspects and demonstrated how the
development would enhance the local community.
Our name was taken from two of the streets around the site,
utilising a colour palette, icon, fonts and photography that all
referenced the materials used to create the building. It was a
brand with a premium feel, that also brought an industrial edge. T
here was alsoa focus on capturing great location imagery to highlight
the lifestyle on offer and really build a sense of community.
The development sold very strongly, mainly due to the combination of
unique product and amazing location, however, we like to think the
branding had a little bit to do with the overall success.