Jackson Green is a large scale apartment and townhouse
project that it was projected to run for upwards of 5 years. Due to
the longevity it required, we spent a lot of time upfront, planning a
comprehensive brand strategy that would see the development of the
master Jackson Green identity, along with individual sub-brands for
each subsequent release.
This was a really time consuming process with the development of
style guides and concept evolutions, however, it has ultimately
placed the development in a very strong position with a clear
vision keeping all members of the project team on the same page.
To date we have rolled out core material for the Jackson Green
brand, as well as four townhouse releases and one apartment
building release. There is a high level of consistency throughout this
material, but with enough difference to clearly
differentiate each component.
At this stage sales at Jackson Green have been strong and
consistent, with further releases scheduled to hit the
market in the next 6 months.