The brief for Parc Vue was to bring a touch
of Fitzroy to Bundoora. The development’s location being
close to both LaTrobe and RMIT Universities meant that the
client wanted to target a younger market who would connect
with a bright, vibrant lifestyle offering.
To convey that feeling, whilst remaining true to the
Bundoora vibe, we established a visual style that
mashed up illustration and typography to create eye-catching
statements. These illustrations provided great contrast
against the more traditional elements of the brand,
giving it a depth and intrigue that really resonated.