Bower was a truly boutique development consisting
of just six luxury apartments, located by the ocean on iconic Bower
Street, Manly. Designed by Koichi Takada Architects with interiors
by Mim Design, these residences represented the pinnacle of luxury
living, so the campaign needed to resonate with a very niche market.
We had to create a brand that was the embodiment of elegance and
sophistication, whilst also promoting the CostaFox Developments brand,
as this was their inaugural project.
The name Bower was used to reference the iconic location and
we included ‘By CostaFox’ in the logo to ensure that the
developer brand was ever present. We commissioned a series
of spectacular photographs of the Manly area and created a
marketing kit that included a 60 page brochure and A2 plans
enclosed in a custom tube. A comprehensive suite of renders
were commissioned to highlight every beautiful detail of these