Botanic was the second release/building at
the already established Parc Vue development in Bundoora.
Our approach to this release was quite different to the
original one. During that original campaign, we were
able to gain a lot of insight into the local and overseas
markets and understand better who was most likely to purchase.
This information led us to change the visual style
from bright and fun, targeting a young, local
market, to become more refined and premium to
appeal to the overseas investment market. The
result was a suite of beautifully designed and
positioned marketing collateral that assisted
in streamlining the sales process and delivering
sales in a far more efficient manner.